When creating a new website, you need to decide if it’s for:
- existing or offline customers
- new customers
If your website is for existing or offline customers, you can promote it using offline marketing, such as business cards, promotional flyers and merchandise, mailshots and word of mouth, and you only need a basic website.
If you want to attract new customers online, you need an SEO website (Search Engine Optimisation) to get your website seen on popular search engines. SEO involves many processes, from building your website, to promoting it online.
Building a website requires:
- a new URL (e.g. www.mybusiness.co.uk)
- a new design (layout, colours, style, logo)
- pages of site content (Homepage, About Us, Contact, Our Services, Location etc)
- business email addresses (e.g. [email protected], [email protected])
We use WordPress CMS (content management system) so you can log in and add/edit pages of your website without programming knowledge and when it suits you.
The most popular search engines are Google, Yahoo, Bing and Ask. There are over 5 Billion user searches made per day on just Google alone, therefore ranking your website on the 1st results page for your chosen keyword will bring many relevant visitors to the site, and increase the success of your business.
To help you decide which kind of website will work for your business, on the following pages we have provided a simplified summary of some of the SEO practices we employ to rank your website.
A keyword is a word or group of words that define a topic. For search engines, a keyword is what users type in to get results.
Your SEO website must contain relevant keywords for your product or service so that it is found by the people who really want to purchase what you’re offering. For example, a bakery in Nottingham may choose “Nottingham Baker” as their keyword.
We use search volume data and competition analysis to select keywords. For example, if you choose the keyword “Baker in Nottingham that adds extra raisins”, the search volume data will tell you that very few users actually make that search, whereas “Nottingham bakery” is searched for 1,600 times a month in the UK, and is a more profitable keyword.
If you chose the keyword “ebay” for your website, our competition analysis will tell you that “ebay” has a very high ranking difficulty, because the top sites for the keyword are very strong and you would need a 6-figure budget to compete. However, the keyword “how to sell shoes on ebay” is easier to rank for because competing websites have less authority and fewer backlinks.
Having 1 keyword for your website is not enough; we use data to find related keywords that appeal to different web users and promote all your services. For the bakery example, this could be “Cake shop Nottingham”, “Personalised birthday cakes”, “Nottingham catering”, and “Eccles cake recipe”.
To rank highly on search engines, website content must be:
- informative and of use to readers
- orginal (not found on other websites)
- well-written with correct spelling, punctuation and grammar
- rich with images, embedded video and reference links
10 years ago, websites were static and made up of only text and images; today, sites are interactive and search engines rank those that engage through:
- social media shares (facebook, twitter, google +, pinterest, flickr etc)
- reviews and ratings (customer testimonials, feedback, star-ratings)
We optimise your site to provide maximum user engagement, increasing search engine ranking, sales conversions and customer confidence in your business.
In addition to being easy to share and having great content, an SEO website must be optimised internally, ensuring it is:
- easy to navigate (menus, sitemap, internal site links)
- fast loading (no large images or heavy scripts)
- spam free (no spam scripts, cookies etc)
We code our websites to ensure that they are optimised internally before handing them over to you. We also help train you so that you can add/edit new site content without compromising site performance in the future.
If your website is for a local business (e.g Bakery in Nottingham), then we ensure it has:
- a country-specific domain (.co.uk instead of .com)
- local hosting (storing your website data in the UK, not overseas)
- local address information and map data with rich snippets
- local directory listings and citations
- local reviews/ratings
We optimise for country-specific search engines (e.g. google.co.uk) and local search engines (i.e. Google Local, Yahoo Local) to ensure that your local business is found where it matters.
Once your website is set up and running, we submit sitemaps to major search engines, who will index the domain. Indexing means that the search engines know your site exists and list it for keywords, but the rank will be low to begin with.
In order to rise up to the 1st page of results for your keywords, we need backlinks. A backlink is a reference to your website from another website. Search engines see backlinks as endorsements and successful websites have lots of high-quality backlinks. The quality of backlinks is important and there are different types, including:
- Business Directories (e.g. Yell.co.uk)
- Article Sites (e.g. Squidoo)
- Video Sites (e.g. YouTube)
- Social Sites (facebook, twitter etc)
We create original content and promote your website on business, article, video, social and many more sites to get high-quality backlinks and improve search engine ranking. In addition to this, we curate your site content so that it is highly informative and sharable, thus encouraging natural backlinks from other website owners.
To keep your site ranking highly for your chosen keywords, we need to:
- regularly add fresh website content
- keep generating fresh backlinks
We will create a blog or news section for your site (e.g. www.mybusiness.co.uk/blog) so that you can log in and write articles, updates or promotions without coding knowledge. Search engines love new content and with our built-in social optimisation, it will be easy for you to share your new content online, and attain new backlinks.
We set up your website and provide training and documentation to help you maintain good search engine rankings on your own. Alternatively, we can manage your site for you and ensure continued success and top rankings.
We hope this information has been useful. To help us get started with your new website, please fill in the form on the contact page and we will be in touch.