A website is a lonely island. To get visitors to your island, you need to create bridges. Bridges let people access your site; the more bridges you have, the more people can come and visit you. Online, bridges are called links, and we need to build these to gain popularity. Links are not of equal value – for example, if you get a link from The Guardian to your site, it is worth far more than a link from, say, your neighbour’s blog about cats.
Search engines, like Google, Yahoo and Bing!, create algorithms (complicated maths thingys) that calculate lots of things about your site. Some of these things include:
- the number (and quality) of links to your website
- social popularity (twitter tweets, facebook likes, google+ shares etc)
- the quality of your website content
- the structure of your website (how easy is it to find your way around etc)
Search engines are constantly changing their algorithms to work out which sites offer people the best content. Search engines also like to punish people who try to artificially inflate their search engine ranking positions (SERP – the place your website can be found when a user types a “search term”). These naughty fellows are called “black hat”. If, like us, you use honest methods to create Google-friendly content and genuine online marketing campaigns, you get to wear a shiny medal and are called “white hat”. Cool.
A lot of people focus on keywords when building a website. A keyword is basically a search term that users type into a search engine to get results. A lot of research goes into working out what search terms people use; it’s a bit like a psychology experiment. Websites work hard (as do we) to rank highly for popular search terms. For example, if we want to advertise our Nottingham internet marketing service (sounds like a great idea), then our keyword is “internet marketing Nottingham”. In the old days, it was enough to create a website and write “internet marketing Nottingham” on it many times. Luckily, such cheap tricks no longer work and a lot of time and effort is needed to create original website content that performs well in search engines. At sodabrain creative, we know how to craft the right content for any online advertising campaign.
Whether you’re about to create your very first website or you’ve been online since 1997, there is always work to be done when it comes to marketing. Luckily for you, we can do it all for you. Say hello to us today and find out why we’re the best digital marketing agency in Nottingham.
5 reasons to work with sodabrain
There are probably thousands of reasons to choose us for your next internet marketing campaign, but here are just five to get you started:
1. We have a no PPC policy.
A lot of agencies claiming to be “experts” like to make clients rack up massive PPC (Pay Per Click – Google’s paid advertising service). If you want to pay Google, don’t pay a middleman too; here is a link to everything you need to know to start your own PPC campaign.
We know that the best customers come from organic searches, so that’s what we specialise in. Organic = Natural, and is the most cost-effective and long-lasting way to promote yourself online.
2. We listen to your needs.
Some of our team used to work for other companies (how dare they) and have sat in many web design and seo meetings where everybody likes to talk talk talk, but nobody listens to the customer. We know a thing or 2 about internet marketing, but you know your business like nobody else. By listening to your needs, we formulate a plan that not only gets you results, but also works in harmony with your existing business practices and ethos.
3. We do our research and testing.
Internet Marketing in Nottingham, or anywhere else for that matter, is a fast-paced game with constant changes. At sodabrain, we spend many hours each working day swotting up on the latest developments and exchanging new ideas. But don’t worry, we do all of our testing on our own sites, leaving proven effective methods for you to benefit from.
4. We work globally.
While we like to call Nottingham our home and birthplace, we work across the world, delivering multi-lingual and diverse campaigns to an array of business types. If you like to work face-to-face, we will travel to you. If you’re of more modern means, we work remotely via video conference, email, and telephone.
5. We love to share.
Some sneaky seo firms like to promise the earth and claim everything they do is “top secret”, but we have nothing to hide. All our work is properly logged and reported back to you. We will never keep you in the dark or let you risk your website’s reputation with shady techniques. Also, we’re more than happy to help you maintain your own marketing activities in the future and will always give you as many tips as we can. You can read our blog for free internet marketing tips too (aren’t we generous?).
Heard enough? Contact us today and let us explain more.
Internet Marketing Nottingham
You’ll most often find us nestled in the heart of the UK in the beautiful market town of Beeston, just minutes from bustling Nottingham. We’re well-connected with Derby, Leicester, Loughborough and Birmingham and also work with clients across the globe in 4 different languages. We know our local SEO, tailoring campaigns for local businesses in many towns and cities and we’re happy to work with you locally or communicate remotely using the wonderful invention that is the internet. Drop us an email now to see what we can do for your website.